Project Technological Capacity and Project Outcomes: The Moderating Role of Team Creativity

Abstract

The creativity models and approaches promote high-quality creativity and innovation to improve organizational performance. Extensive studies exist in the literature on creativity and innovation. However, relatively fewer studies have explored how team creativity affects project performance. Therefore, the present study tries to reveal how team creativity impacts project outcomes by using the Bootstrap-Based Method and Process. The results reveal that the relationship between project technological capacity and project performance is significantly stronger when team creativity is higher. Hence, the findings show that team creativity enhances the potential project performance. Moreover, the findings also reveal that team creativity negatively moderates the relationship between project technological capacity and project performance. This suggests that the positive relationship between project technological capacity and performance becomes stronger when team creativity weakens. A possible explanation of this negative moderation is that project technological capacity and team creativity do not have a linear relationship; rather, it is curvilinear. Future research should clarify this negative moderating influence on team creativity.